New Zealand Conservation Stories began as an online project during the COVID lockdowns, created by a Kiwi living abroad who missed his family.

It started as an Instagram account for friends and family, with the goal of sharing overlooked conservation topics from back home. The key point of difference was exploring what it means to find a positive voice of hope in a world that often feels lacking in optimism.

Much of the messaging around conservation can be negative or feel like a daunting to-do list, which can push people away. The mission of New Zealand Conservation Stories is to draw communities in with educational stories of hope, inspiring Kiwis — and ultimately the world — to fall in love with conservation.

That messaging has seen more than forty million people view our content. A seventy thousand strong community and a quarter of a million strong weekly audience!